Responsive eCommerce
Platform
Designer and Front End Developer
Project
Utilizing market research and ecommerce usability studies to revamp and relaunch legacy web site product. Created a scalable front-end ecommerce platform capable of serving existing client base of nearly 2,000 durable goods, independent retailers.
Key Features
This digital project was developed within a modular system which to allow flexibility and able to seamlessly evolve with emerging web trends. Bootstrap framework was integrated with proprietary Java-based preprocessing scripting language to create an end-to-end web platform. Created component based homepage layouts for unique site designs. Provided design team with training and documentation.
Unique & Responsive
Help B2B clients adapt a pre-made façade to uniquely showcase their brand
Mobile-first Checkout
PCI compliant, single page checkout
Advanced Product Flagging
Offer item flagging to display special prices, rebates, best sellers, clearance and more
Progressive Profiling
De-anonymize and track what consumers do before they buy and identify hot prospects in real-time
Turnkey Promotions
Allow B2B clients to automatically run dozens of pre-made, omni-channel promotions and omni-channel
Abandoned Cart Engagement
Provide a channel to draw prospects back with an automated email
Mobile-first Store Locator
Allow the user to easily find store locations and get directions
Utilized Research
1,468 consumers from all over the United States. Retailer Web Services surveyed 300 people by telephone and 1,168 people answered surveys online. The responses obtained by telephone and online showed no statistically significant variation in the answers received to any question.
90.9% of consumers said their first step would be to do an internet search.
96.4% said they would use either internet search or a website to find the store's phone number (R.I.P. Whitepages).
98.8% of respondents will use the internet (either on their Smartphone or desktop) to get directions to your store
Only 19.5% of consumers were able to name a local independent appliance retailer
Sales Funnel Workflow
Using previous version of ecommerce platform, identify key workflow improvements. The primary goal: increase conversion rate and price per conversion.
- Research conversion best practices
- Wireframe improved workflow
- Present findings to product owners
- Increase frequency of up-sells and cross-sells
- Improve UX for delivery/shipping cost
- Design and implement abandon cart email
- Redesign shopping cart UI
- Create single page checkout process
